The idea of Protarget was born during a business trip to California where two senior automotive and aerospace executives asked themselves why there is so much innovative and smart technology, and the world is still just talking about switching to green energy? It is obvious that the world’s dependency on fossil fuels is creating more environmental, financial and political problems than ever before. Why do we then accept that the biggest single energy consumers are industries who use process heat and produce almost anything that we as humans consume, and our deserts are not utilised to produce sustainable alternatives?